Photostar clients now also have access to Metashop technology
The studios are equipped with Metashop technology, which captures information about the people and objects in a photo (shoes, clothes, makeup, jewelry, etc.) upon the photo being taken, allowing viewers to find out who and what is in the photo, and buy straight from the images. This in turn allows influencers to monetize their images.
Metashop allows influencers to represent brands, to sell, and to significantly increase their social media following and celebrity success. Metashop connects its clients with the world’s top brands, large audiences and the press, and allows them to monetize from it all.
The Technology
We will use this Coco Rocha image to illustrate:
Coco Rocha and her friend Behati are photographed via Metashop (by Getty Images, by a friend, or by anyone with a cell phone).
As the image is captured, all the information relevant to the people, objects, and places in the photo is also captured
automatically
& extracted from their phones.
The photographer and anyone who receives the photo can now find out about Coco Rocha, her friend, her bag, her shirt, her cosmetics, and more.
When Coco Rocha posts the photo or when Getty images publishes it, anyone can look up the objects in the image, and buy them in real time.
A viewer loves the bag, clicks on it, and is redirected to the Rebecca Minkoff website within seconds, where she can instantly buy that same bag.
Metashop has turned Coco Rocha into the brand ambassador/retailer. She earns a percentage of the
sales generated, as well as sponsorship fees.
Metashop Analytics
After posting a photo of herself to her 2.5 million followers, Metashop’s analytics page allows influencers such as Coco Rocha to see, in real time, how many viewers saw her photo.
Most importantly, Metashop empowers Coco Rocha to see how many of them looked up and/or purchased each individual object of hers, and how much she earned from the image.
This is revolutionary for influencers, who now have the tools and currency to become new-age retailers without requiring a store, inventory, staff, real estate, or even an accountant.
Only Metashop.
The brands can also subscribe and access this valuable and actionable information via Metashop’s Brand analytics offering.
Metashop computes and summarizes the information for each image, and provides monthly income statements for its users.